Hello, we are Mira
We exist to amplify the impact of purpose-driven brands and drive positive change for people and the planet through design .
We design for good .
We’re passionate about working with purpose-driven businesses and forward-thinking leaders. Whether you’re a small business looking for a better way forward (so are we) or a larger organization with great resources ready to be put at good use, what matters is that you want to create positive impact.
We carefully choose the type of projects we take on. We do not work with industries that intentionally harm the lives of living beings or the planet, nor with any project that would cause us to compromise our values. We want to make room for businesses that embrace regenerative practices and we are proud to amplify the positive work they do. If you still have doubts about whether we are the ideal partner for your business, schedule a chat with our team!
CULTURE
These are the values that guide our actions, aspirations and everything we create.
Juliana
Azanha
DESIGNER AND TYPE DESIGNER
Passionate about words and the power of design, she leads projects that turn concepts into strategic and creative solutions. Outside the studio, she loves discovering new cafés, diving into good books, and reconnecting with nature.
Rachel
Lisboa
DESIGNER, ILLUSTRATOR
E MOTION DESIGNER
Passionate about illustrations and animated type, she works on brand and packaging design projects, bringing bold ideas to life with movement and personality. When she’s not drawing, she loves cycling and playing retro games.
DESIGNING FOR GOOD
WOMEN-LED
SÃO PAULO, BRAZIL
CULTURE
These are the values that guide our actions, aspirations and everything we create.
We want to give back to the world more than we take from it. That’s our philosophy of creating for good. For us, it means letting our choices, actions, and behavior be guided by the intention to create positive impact and build a better future for people and the planet.
Optimism is the feeling that fuels creativity and inspires positive change. We aim to create meaningful things that help build a future we’re excited about. After all, what’s the point of shaking things up if you don’t believe that future is possible?
We work in a calm way. But that doesn’t mean slow, lazy, or closed-minded. It means we set reasonable expectations, protect people’s time, and care about the well-being of those we work with. We value autonomy and the freedom to create in our own way — and in our own time.
We care about what we do, about people, and about our planet. That means showing compassion and empathy — for ourselves and for others. We’re generous with our time, knowledge, and resources, both as a company and as individuals.
We support each other to grow. Learning through collaboration helps us better serve the people we work with. We’re always looking for curious minds who want to grow — and have fun exploring new things along the way.
Collaboration is at the heart of our studio — it’s in everything we do. We believe the quality of our relationships goes hand in hand with the quality of our work. Our way of working is based on building teams that grow and adapt to the unique needs of each project.
CULTURE
These are the values that guide our actions, aspirations and everything we create.
01
People, planet, and purpose
We want to give back to the world more than we take from it. That’s our philosophy of creating for good. To us, it means letting our behavior, decisions, and actions be guided by the intention to create positive impact and build a better future for people and the planet.
02
We’re optimistic
Optimism is the fuel that feeds creativity and inspires positive change. We hope to create meaningful things that help build a future we’re excited about. After all, what’s the point of shaking things up if you don’t believe that future is possible?
03
We take life slowly
We work at a calm pace. But that doesn’t mean slow, lazy, or closed-minded. It means we set reasonable expectations, protect people’s time, and care about the well-being of those we work with. We value autonomy and the freedom to create in our own way, and in our own time.
04
We truly care
We care — about what we do, about people, and about our planet. That means showing compassion and empathy for ourselves and for others. We’re generous with our time, knowledge, and resources — both as a company and as individuals.
05
We grow together
We lift each other up to grow. Learning through collaboration helps us better serve the people we work with. We’re always looking for curious minds who want to evolve — and have fun exploring new things along the way.
06
Collaborate in everything we do
Collaboration is at the heart of our studio — it’s in everything we do. We believe the quality of our relationships goes hand in hand with the quality of our work. Our approach is based on building teams that grow and adapt to the specific needs of each project.
DESIGNING FOR GOOD DESIGNING FOR GOOD DESIGNING FOR GOOD DESIGNING FOR GOOD
LED BY WOMEN LED BY WOMEN LED BY WOMEN LED BY WOMEN
SAO PAULO, BRAZIL SAO PAULO, BRAZIL SAO PAULO, BRAZIL SAO PAULO, BRAZIL
DESIGNING FOR GOOD DESIGNING FOR GOOD DESIGNING FOR GOOD DESIGNING FOR GOOD
LED BY WOMEN LED BY WOMEN LED BY WOMEN LED BY WOMEN
SAO PAULO, BRAZIL SAO PAULO, BRAZIL SAO PAULO, BRAZIL SAO PAULO, BRAZIL
PROCESS
Every project is unique, but some things never change. These are the stages we will go through together. That's exactly what you can expect from us.
01
Immersion
SEARCH FOR THE ESSENCE
We dive into your company’s universe by asking the right questions! With a light chat, attentive ears and a lot of empathy, we will explore your business in depth. It’s time to align expectations, uncover the story behind everything, understand unique challenges and dream about future aspirations.
02
Discovery
UNCOVER OPPORTUNITIES
In this last stage, we finalize the files necessary for our solution to be implemented and well managed. This is also where we prepare the ID Manual, created to help you, your partners and suppliers in creating printed or digital materials for institutional use.
03
Strategy
DEFINE THE PURPOSE
We take everything we’ve learned from Discovery to build your brand strategy. Driven by our hands-on, collaborative approach, we dive deep into the heart of your business to create, together, a strategic framework that will shape your brand.
04
Ideation
VISUALIZE THE FUTURE
With strategic thinking guiding the creative process, we develop a unique identity system that captures and expresses your essence, purpose and core values, in an engaging and distinctive narrative, designed to make your brand stand out in the market.
05
Experimentation
LEVERAGE THE POTENTIAL
We are driven by the principle of continuous evolution. At this stage, we apply this philosophy to an intriguing exploration. This is the time to transform what we learn from collected feedback into actions, to refine the solutions generated.
06
Delivery
BRING THE BRAND TO LIFE
In this last stage, we finalize the files necessary for our solution to be implemented and well managed. This is also where we prepare the ID Manual, created to help you, your partners and suppliers in creating printed or digital materials for institutional use.
01
Deep Dive
SEARCH FOR THE ESSENCE
We dive into your universe by asking the right questions! With a light chat, attentive listening and a lot of empathy, we'll explore your business in depth. It’s time to set expectations, uncover the story behind everything, understand unique challenges and dream about future aspirations.
02
Discovery
UNCOVER OPPORTUNITIES
This is the time to connect with your business, your audience's desires and the cultural context of market trends. In this stage we'll experience the new, while collecting stories, perceptions and emotions.
03
Strategy
DEFINE THE PURPOSE
We take everything we’ve learned from Discovery to build your brand strategy. Driven by our hands-on, collaborative approach, we dive deep into the heart of your business to create, together, a strategic framework that will shape your brand.
04
Ideation
VISUALIZE THE FUTURE
With strategic thinking guiding the creative process, we develop a unique identity system that captures and expresses your essence, purpose and core values, in an engaging and distinctive narrative, designed to make your brand stand out in the market.
05
Experimentation
LEVERAGE THE POTENTIAL
We are driven by the principle of continuous evolution. At this stage, we apply this philosophy to an intriguing exploration. This is the time to transform what we learn from collected feedback into actions, to refine the solutions generated.
06
Delivery
BRING THE BRAND TO LIFE
In this last stage, we finalize the files necessary for our solution to be implemented and well managed. This is also where we prepare the ID Manual, created to help you, your partners and suppliers in creating printed or digital materials for institutional use.