
Pila Invest
STRATEGY, NAMING, VISUAL IDENTITY & ILLUSTRATIONS
Pila is an investment platform for the people who hustle every day for their hard-earned money and know that every penny matters. The project involved Visual Identity, Naming, and Strategy, and our goal was to demystify that investing is only for rich people and to break down the visual and verbal barrier that holds back the working class from investing.
Pila helps you multiply your money wisely! Investing doesn't have to be a rich-only thing, no way! After all, who said you can't make your money work hard for you? Our platform is simple and straightforward. No complicated terms. And the best part: you don't have to be a finance wizard to start - everything is user-friendly and intuitive, designed for those taking their first steps in the investment world.
In this project, we focused all communication and themes around the archetype of the magician and that investing your money can help you achieve your dreams. Need some cash for tuition? Want to buy a car to work? Dreaming of having your own house or opening your own business? Uncomplicated investments, dreams fulfilled.
The vibrant colors reflect our cheerful and warm culture, breathing life into the characters. The illustrations represent the hardworking Brazilian people who understand the importance of investing their money to achieve their dreams, regardless of what they may be. We gave life to a couple of characters based on brand personas: the student, the hustler, and the entrepreneur.















